HelpAge India

TV9 has been associated with the National level NGO HelpAge India's Hyderabad chapter for many years. For an estimated 104 million elderly in India, more than fifty percent suffer abuse and neglect from kith and kin. Property issues were found to be the prime reason.

As a channel that stands for the motto 'Better Society' TV9 has been sensitising viewers to take care of their parents and the elderly. TV9 feels the need to understand senior citizens issues and has been scrolling Toll-free Elder Helpline numbers.  The Helpline links elders to various institutions such as old age homes, hospitals, police, government and non-governmental organizations.

Caring for Senior Citizens - Naveena - TV9

The 2018 'Elder Abuse Study' report, released by HelpAge India found that sons were the foremost perpetrators of elder abuse. The main reason for abuse was related to the abuser wanting to live independently, property, lack of resources to meet the needs of elders and dislike for the senior’s way of living. Though there is greater understanding among seniors about abuse, reporting remains dismally low while many did not know how to deal with the problem, suggesting lack of awareness. 

 Senior Citizens cry for help - Naveena - TV9

TV9 has been creating awareness among the elders about their rights under the Maintenance and Welfare of Parents and Senior citizens Act, 2007 by focussing on the issue in half an hour discussion based programs. TV9 has been airing promos, scrolls and has done coverage of many initiatives of HelpAge India. 

Naveena || Voice Of Senior Citizens || Old Age Welfare Centre || TV9

Bengaluru and Hyderabad top list in harassment of senior citizens ! - TV9

As part of its Corporate social responsibility TV9 channel has always supported numerous causes over the years. Additionally Ravi PrakashFoundation was founded in 2017 to further his commitment and passion for making change in society by supporting the cause of education and health. Today Ravi Prakash Foundation is  undertaking philanthropic activities in these areas.