Handspun khadi keeps one
hydrated and cool in the sweltering Indian heat of 40 degrees. The making of
khadi, hand woven natural fibre is on the verge of extinction unless it
receives a major fillip.
TV9 as part of its CSR activity has been supporting
supported handloom weavers market Chenetha Santha since three years. Saraswati
Kavula a social activist set up Chenetha Santha under Chenetha Chaitanya Vedika
platform in 2015 with an intention of lending a helping hand to handloom weavers
by making them sell their products directly to customers.The bi-monthly santha
or fair is organised for three days at Nagarjuna Nagar Community Hall, Ameerpet in Hyderabad. Consumers are given
the opportunity to buy authentic handloom and Khadi directly from weavers.
Pushed into poverty by the
dominant powerloom industry, marginal handloom weavers do not even make both
ends meet after working all day long. At Chenetha Santha, they have been
finding remunerative prices for their products with direct-sale to customers.
Chenetha Santha gained
momentum through word-of-mouth publicity. Now, apart from regular customers,
retailers from Chennai and Mumbai come to this Santha to purchase materials
from weavers in a bulk. This helps weavers earn some instant money unlike what
they get from cooperative societies.
TV9 Telugu channel has been
promoting the cause of handloom weavers by giving free scrolls, promos and
coverage. With constant weaver interaction we have been bringing out their
internal stories. Poverty stricken weavers have come out in the open and spoke
about how they faced losses because of the power play between cooperative
societies and powerlooms.
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